(c) Carulla (es)
One of the first mon(t)serratisms I discovered, the second after Monserrate itself, when he was perhaps the first day after our first time in Bogota, I was sent to the nearest super: one called Carulla.
And, again, I was sure that it couldn't be just a coincidence.
Montserrat Carulla i Ventura (ca)
Carulla for me has always been the surname of one of the most famous and veteran actresses of Catalonia: Montserrat Carulla i Ventura (ca) (actress, not the dentist (es) ;-) especially known for the series of TV3 as the El Cor de la Ciutat ( ca) and, more recently, for his masterful and chilling interpretation of Benigna at El Orfanato (es) movie.
(c) El Orfanato (es)
A surname as catalan as the mercantile expert from the College of Commerce of Barcelona called José Carulla Vidal (at least so it's called by my sources, although I suppose it was originally called Josep Carulla i Vidal), who saw the opportunity to trade with America and ended up landing in Barranquilla towards the end of 1904. Despite finding a beaten country by the Thousand Days War and the separation of Panama he found how to prosper, first in Barranquilla and then in Bogota, with a society called Carulla y Companía dedicated to manage exports to Europe.
The Escudo Catalán, founded in 1907, first shop of "Carulla y Compañía" company
picture sent by El Juglar del Zipa (es)
Two years after he'd open its first store named El Escudo Catalán (The Catalan Shield) which, when the Great Economic Depression in 1929, became its only line of business as they quit exportation.
Then passed years and decades of expansion and radical innovation until the year 1999, when the family Carulla lost control of his company with the sale of 25% of their shares to the group Newbridge Andean Partners from the USA. But they later merged with Vivero supermarkets and Carulla family recovered in 4 years the control of the company with the new name of Carulla Vivero.
But, returning to this side of Catalombia, there is another Carulla to mention: Lluís Carulla i Canals (ca). The foundation that brings his name (Fundació Lluís Carulla (ca)) has awarded with its Honor Award (ca) Joan Font (ca), general director of Bonpreu (ca) supermarkets for helping to strengthen the awareness of national community and a sense of belonging to the culture of the countries of Catalan language.
(c) Bonpreu (ca)
And so we close the mon(t)serratism's loop between two supermarkets at both shores of the ocean and both with some Carulla involved.
Did you know these Carulla people before?
Font: Dinero.com: Carulla, pasión por el comercio (es)
Powered by Qumana
